Ilovemywoofs

Dog Walking Business

Brief
Ilovemywoofs is a dog walking service based in Milton Keynes that doesn’t believe in group walks, but creating a fur family for your dogs. 
Ilovemywoofs wanted a logo that wanted to convey fun and originality in order to stand with their core values.  Dogs shouldn’t be walked in packs, but in a carefully selected fur family where each dog is excited to see each member so that their walks were filled with fun and engagement.
Solution
By concentrating on introducing a script font, after many iterations within the logo was to symbolise fun, energy and engagement, but a sense of individuality.  The introducing of illustrations lifted the logo and with the illustrations I rolled these out across the merchandise in order to create a cohesive message.  
When the logo and the patterns were created this gave me a sense of the palette and fonts to be used that could be adopted across social media.  Seven key colours were selected with the primary being a deep grey and the secondaries being the Blue and Yellow with jarring yet harmonious colours being added into the palette.

Primary Logo

Secondary Logo

Website

Business Card

Flyer

Leaflet

Poster

Merchandise

Merchandise

Uniform

Company Van

Uniform

Staff backpack

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