Rezigo

Home prop techRole: Lead visual designer

The Brief
Rezigo is a start up that aims to connect property owners, landlords or people who let to trained and skilled trades people.   
The concept behind the company is that the user goes on the platform and places work to be done collating as much information as possible in order for three suppliers to bid on the job. 
BRANDING
MARKETING DESIGNS 
(Social media, Emails, Print & Digital)
ART DIRECTION
WIREFRAMES
USER INTERFACE
BRAND GUIDELINES
USER INTERFACE GUIDELINES FOR DEVELOPERS
Hand off
Logo design
Because entering in to a new space, the logo had to be contemporary, yet manage to have wider reach.  
By incorporating the brand font and creating an icon this was a softer and more robust way of reaching a wider audience and keeping it distinctive.

Primary Logo

Space to breath

Space to breath

Logo - with strapline

Typography
Colour palette
During the research whilst building the brand, the need for a colour palette that was fun, engaging and could be used across multiple areas from digital to marketing, the solution was go come up with a palette that had a primary and a secondary that could bounce of one another. 

Rezigo brand colours in play

Art Direction
Because there was a very tight budget, we knew that a photoshoot wasn't going to be a way to create individual look and feel that could set Rezigo apart.  Working with an external illustrator and creating the right look and feel for the brand was going to be paramount.  
We created four different versions of illustrations in various styles and then tested these within a focus group.  The hand doodled sketches were the final outcome, people said they looked distinctive, fun and unique and people felt there was a level of trust there. 

Playful cat characters

Playful dog characters

Character Illustrations using brand palette

Various characters that can be interplayed with one another. 

Incorporating icons within the typography. 

Recommend photography treatment (stock images)

Brand rollout

Brand Guidelines

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