Thyme

Recruitment Consultants

Brief
They wanted to keep our colour scheme but enhance the overall brand design. How could they bring our egg timer logo to life?  The animations/designs should be appealing to individuals who work in small to medium sized organisations. Their main recruitment areas for recruitment is software development and product
Solution
After consultation I advised them that the Egg Timer and colour palettes won’t work,  because the palette was too generic and uninspired and the egg time was yet again very generic.  So I proceeded to create a colour palette using the colour Thyme and Sage which gave the brand a new feel.  From there I proceed to change the logo concentrating on typography and keeping it streamlined with logos for print, brand and digital.
Once the palette and logo was designed I set about looking for photography that could create a cohesive look and make it more inspiring.  I found a set of photographs and contacted the photographer to buy more from the same set. Once all photography, typography and palettes were in place, I could go about shaping the brand by introducing the palette in products and advertising.

Primary Logo

Digital Logo
Digital Logo
Print Logo
Print Logo

Business Card

Stationary

Badge

Merchandise

Promotional Material

Social Media

Social Media

Advertising Campaign

Advertising Campaign

Car Graphics

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